Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Overseas Academic Conference, HSE hosted a joint symposium associated with the worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market cooperation that is academic scholars doing work in the areas of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The guts for Sustainable society & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of Marketing & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia ended up being arranged, mainly by professors from HSE, and it also had been foreign brides believed that it will be an excellent concept to carry a joint symposium at HSE in Moscow.

‘For GAMMA, it will be the first ever attempt to arrange scholastic activities in Moscow. The theme of y our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The region of Russian advertising is quite strong in business-to-business advertising. Korea has plenty of advertising scholars learning not just B2B, but in addition consumer-to-business and specially business-to-consumer aspects. Which means that there clearly was huge possible to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium was really effective and an excellent initial step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have international advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. We wish to own more and more people from Russia. We publish two journals that are official Taylor and Francis based in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, therefore we wish to ask more Russian scholars from HSE – there are lots of capable scholars right right right here – to the editorial review board. We desire to introduce more Russian marketing research to your globe. We might be pleased to do have more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included that we now have intends to sign cooperation agreements between HSE and Yonsei University (Southern Korea) that will add exchange that is various and perhaps double-degree programmes, especially in the region of fashion and luxury advertising, which will be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you can find technology dilemmas. Social internet marketing and ecommerce affect our everyday life style and consumer degree, which inevitably influences company. 2nd, you will find ecological dilemmas as well as the dilemma of sustainability. A few documents on sustainability advertising had been presented in the symposium. Recently in Korea, severe smog originated from China because of its increased industrial task. Businesses should really be in charge of these problems but during the exact same time, it’s important to think of company sustainability and also the main point here, he thinks.

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